Chaja Hogeweg

Marketing Coordinator

Chaja is JMT Wilderness Conservancy’s Marketing Coordinator, supporting the organization’s communications and outreach efforts across digital platforms, campaigns, and community storytelling. She helps amplify JMT Wild’s mission by creating clear, engaging content that highlights the importance of wilderness restoration, stewardship, and long-term ecological health in the John Muir Trail region.

“In every outthrust headland, in every curving beach, in every grain of sand, there is a story of the earth.” Rachel Carson

Originally from the Netherlands, Chaja holds a Bachelor of Design in Animation from Willem de Kooning Academy in Rotterdam. She brings a background in nonprofit marketing, content development, and visual storytelling, with a focus on creating communications that are both accessible and inspiring.

Outside of work, Chaja enjoys running, biking, and spending time outdoors with her family; often stopping to admire wild plants, insects, and Sierra landscapes along the way.